Gefen Gallery

Blue Shield Headquarters

Blue Shield of California, Oakland, CA

Blue Shield of California is a non-profit mutual benefit corporation and health plan. It founded in 1939 by the California Medical Association and today serves 4.5 million health plan members and more than 65,000 physicians across the state. In 2019, Amit traveled to the headquarters of the organization to recreate its logo in his distinctive technique. The 3×3 meters size logo, which took three days to contract, outlooks the main hall of the building and stands for the time and dedication Blue Shield workers invest in their work every day.